Web Analytics shows how customers move through your Lockii booking website before they hire. See where sessions come from, which pages they visit, where they drop off, and which products get the most attention.
Lockii tracks anonymous sessions on your customer-facing site and ties revenue back to traffic sources when a booking completes. No extra setup beyond your normal Lockii website or embed.
In the app: Reporting → Web Analytics
Web Analytics answers questions like:
Which marketing channels send the most booking sessions?
Where do customers abandon checkout?
Which products do visitors click on most before they book?
How much revenue came from web traffic in a given period?
Data updates as customers browse and book. Use date and source filters to compare weeks or isolate one campaign.
Go to Reporting → Web Analytics.
Set the Date & Time filter for the period you want to review.
Optionally filter by Source to focus on one UTM campaign or referrer.
Review the overview cards at the top for sessions, conversion rate, and attributed revenue.
Scroll down for detailed breakdowns.
The Products Viewed card ranks your products by how many times customers clicked through to view the product page during tracked sessions.
Use it to see which listings attract attention even when they do not convert yet. Compare against your booking funnel to spot products that get views but few hires.
The card shows view counts for the selected date range and compares against the previous period of the same length.
Section
What it shows
Booking funnel
Step-by-step drop-off from first visit to confirmed booking
Traffic sources
Sessions and revenue by referrer or UTM source
Entry pages
Which URLs customers land on first
Devices and browsers
How customers access your site
Add-on performance
Add-on revenue from web-tracked bookings
Web Analytics is available in the web app only. Open Reporting → Web Analytics from your phone browser if you need a quick check on the go.
Compare the same weekday range week over week. Weekend traffic patterns often differ from weekdays.
Use Products Viewed alongside the booking funnel. High views with low conversions may mean pricing, photos, or availability need attention.
Filter by source before judging a campaign. A spike in sessions from one UTM tag is easier to read when you isolate it.
Web Analytics covers your Lockii-hosted booking site and embedded checkout. It does not track marketplace bookings created outside your website.
