The Reporting hub gives you actionable insights beyond basic revenue totals. Track booking patterns, product utilisation, add-on revenue, lost demand from unavailability, customer segments, and website traffic from your booking pages.
In the app: Reporting
Report
What it shows
Link
Booking Analysis
Booking lengths, trends, add-on performance, and patterns over time
Item Performance
Rental frequency and revenue per product
Customer Report
Customer segments and booking behaviour
Demand Report
Lost bookings due to unavailability
Web Analytics
Traffic, sessions, conversion funnel, sources, devices, and geography
Go to Reporting from the sidebar.
Click the report card you want.
Use date range and filter controls to narrow the data.
See how booking duration and volume change over time.
Identify peak periods and seasonal trends.
Filter by location, product, category, or add-on service to see how extras affect revenue.
Review add-on performance — which services are being purchased and how much revenue they generate.
Use insights to adjust pricing or fleet size.
Compare utilisation and revenue across products.
Find underperforming items that may need repricing or retirement.
Filter by location and category.
See when customers tried to book but nothing was available.
Spot capacity gaps — if you're losing demand on weekends, you may need more stock.
Lockii captures first-party session data on your booking pages and widgets.
Optionally connect Google Analytics and Facebook Pixel for third-party tracking.
Toggle Lockii Web Analytics in Settings → Website & Embeds to enable or disable first-party collection.
View the booking funnel to see where customers drop off before completing checkout.
Filter by traffic source to compare which channels drive sessions and revenue.
Review device breakdown, entry pages, geography, and recent customer journeys.
Check the Demand Report monthly — it's the fastest way to justify buying more stock.
Use the add-on filter in Booking Analysis to measure insurance, delivery, or other extras.
Pair Item Performance with your Schedule to see if low utilisation is a pricing problem or an availability problem.
Web Analytics source filters help you understand which marketing channels drive bookings.
