The Reporting hub gives you actionable insights beyond basic revenue totals. Track booking patterns, product utilisation, add-on revenue, tax collected, lost demand from unavailability, customer segments, and website traffic from your booking pages.
In the app: Reporting
Report
What it shows
Link
Revenue Report
Gross and net revenue, payments received, outstanding balances, and tax breakdown
Booking Analysis
Booking lengths, trends, add-on performance, tax collected, booking sources, and patterns over time
Item Performance
Rental frequency and revenue per product
Customer Report
Customer segments, location reach, and identity verification breakdown
Demand Report
Lost bookings due to unavailability, utilisation, and stock movement suggestions
Web Analytics
Traffic, sessions, conversion funnel, sources, devices, products viewed, and geography
Go to Reporting from the sidebar.
Click the report card you want.
Use date range and filter controls to narrow the data.
The Revenue Report gives you a financial snapshot of confirmed and returned bookings created in your selected date range.
Review three sections: Total (full order value), Paid (payments received), and Unpaid (outstanding balances).
Each section breaks down Gross, Net, and Tax so you can see pre-tax and tax portions separately.
Lockii compares your current period to the previous period automatically when you set a date range.
Filter by location, product, category, or add-on service to drill into specific parts of your business.
Scroll to the Daily breakdown table to see gross, net, and tax totals grouped by booking creation date.
Hover metric labels for short explanations of what each number includes.
Use this report when you need payment status alongside revenue totals, not just booking volume.
See how booking duration and volume change over time.
Identify peak periods and seasonal trends.
Filter by location, product, category, or add-on service to see how extras affect revenue.
Review add-on performance: which services are being purchased and how much revenue they generate.
Track Tax Collected to see the tax portion of completed booking totals over time. Lockii calculates this from your company tax rate, tax type (inclusive or exclusive), and any location tax overrides.
Review Booking Sources to see where completed hires came from: instant book links, checkout links, staff bookings, your website, and marketplace providers.
Turn on period comparison to see how tax collected and revenue trend against the previous date range.
Use insights to adjust pricing or fleet size.
Compare utilisation and revenue across products.
Find underperforming items that may need repricing or retirement.
Filter by location and category.
Review customer segments and how often customers return.
See which locations and postal areas your customers book from.
Check the Identity verification breakdown to see how customers were verified: Physical ID (Stripe Identity), Manual (staff approved), and Not verified.
Use the breakdown to spot gaps before peak season. If too many active customers are not verified, tighten your pickup identity rules or send verification links ahead of hire day.
See when customers tried to book but nothing was available.
Spot capacity gaps. If you are losing demand on weekends, you may need more stock.
Filter by location, product, or category to focus on one part of your fleet.
Review Suggested Stock Movements when Lockii spots underused stock at one site and repeated unfulfilled demand for the same product at another. Each suggestion shows source utilisation, destination demand, and estimated revenue upside so you can decide whether a transfer is worth it.
Lockii only suggests moves when sustained demand and low utilisation line up. No suggestion means your current spread is working for that period.
When you first open the Demand Report, Lockii may show example data until enough booking and session history is collected. Once unlocked, the report keeps working even when you apply dimension filters.
Lockii captures first-party session data on your booking pages and widgets.
Optionally connect Google Analytics and Facebook Pixel for third-party tracking.
Toggle Lockii Web Analytics in Settings → Website & Embeds to enable or disable first-party collection.
View the booking funnel to see where customers drop off before completing checkout.
Filter by traffic source to compare which channels drive sessions and revenue.
Review Products Viewed to see which products customers clicked through to most often during the period.
Review device breakdown, entry pages, geography, and recent customer journeys.
Use the Revenue Report when you need gross, net, tax, paid, and unpaid totals in one place.
Check the Demand Report monthly. It is the fastest way to justify buying more stock or moving units between depots.
Use the add-on filter in Booking Analysis or the Revenue Report to measure insurance, delivery, or other extras.
Use Booking Sources to see whether instant links, your website, or marketplace imports are driving the most hires.
Use Products Viewed in Web Analytics to spot browse interest that is not converting yet.
Use the Tax Collected chart in Booking Analysis when you need a quick tax total for a date range. Set your tax rate under Settings → Company Details and any location overrides under Settings → Locations.
Pair Item Performance with your Schedule to see if low utilisation is a pricing problem or an availability problem.
Web Analytics source filters help you understand which marketing channels drive bookings.
